How can you tell if a brand is loved?
A huge majority of brands would not pass the “robot” or “human” test. Humans are social, empathetic beings and desire socially responsible brands.
We start and end with real living people and know that empathy is paramount to engaging work...
And hey, weak spots just make you even more human. There’s nothing humans love more than an UNDERDOG.
Our unique approach begins with data-driven analysis (that sounds like robots, but it's not).
It's a nerdy partnership between SCOUT and Harris Insights.
We create a brand's Human Score based on the five core signs humans use to sniff out real talk vs corporate robot talk.
Let’s discover your brand’s human score. We’ll research the truth about where you’re winning and where you can improve.
Then we’ll strategize a plan to raise your brand personality in the categories you need to win while creating blueprints for your long-term brand story.
We can’t wait to introduce you to our empathetic creatives who live and breathe ideas that make brands more human. Plus SCOUT creatives strive to get as many eyeballs for your dollar as possible, stretching that dollar for absolute value.
At SCOUT we know the method works. Just keep an eye on your score as we prove it and more humans find your brand relatable, entertaining, helpful, a consideration, and, ultimately, a necessity in their lives.