Golden Lab


Evolving brand development into engaging storytelling.

Nowadays, brands are always on (or they’re risking irrelevance).

The way to keep consumers tuned-in, interested, and emotionally engaged is your brand’s story. Sounds simple, but uncovering the meaningful heart of your story takes a 360° approach, an open mind, and a willingness to embrace the conflict that storytelling demands.

Storytails is SCOUT’s story-revealing process, harnessing the skills of improv theater to pull the really interesting stuff out of brands, and then revealing the narratives within.

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