SCOUT has been appointed to handle brand strategy, creative development and new product launches for the STAINMASTER® brand. SCOUT has supported INVISTA’s commercial business – ANTRON® carpet fiber – for the past three years.
“We are thrilled that our partnership with INVISTA is expanding to include STAINMASTER®,” said Cheryl Maher, SCOUT SVP and director of client services. “STAINMASTER® is a leading force in the flooring industry and we are excited to support the brand’s innovations and look forward to driving its success.”
Since its launch in 1986, STAINMASTER®, a division of INVISTA, has become the most trusted carpet brand in America. From its innovative stain-resistant technology to its family-friendly product lines like PetProtect® and Active Family®, STAINMASTER® delivers on its promise to provide home comfort products that stand up to everyday life.
“We chose SCOUT because they have been an incredible strategic partner on the ANTRON® business, continuously demonstrating agility, creative excellence and analytical reasoning,” said Lisa Connolly, Director of Global Brand Marketing. “They have also embraced our Market Based Management culture, thus creating a strong and seamless relationship that drives results.
“SCOUT has become active on the STAINMASTER® business over the last few years, partnering on several key initiatives,” continued Connolly. “When the time came to select a strategic branding partner, we knew that SCOUT was the right team with the right virtues and talents. As STAINMASTER® expands its product selection, we look forward to partnering with SCOUT to help tell our story and support the brand.”
Independently owned and operated for over 16 years, SCOUT is a full-service integrated agency with three offices across the United States – in Atlanta, Chicago and San Diego. Serving clients in consumer/B2B and healthcare, SCOUT brings leading companies bold, brave thinking that creates value for its clients’ brands.
About STAINMASTER® brand
The STAINMASTER® brand is a leader in home comfort and dependability and offers an extensive portfolio of home products that hold up to everyday life. The STAINMASTER® brand revolutionized the carpet industry in 1986 with a stain-resistant technology never before available in carpet. Today, STAINMASTER® products continue to help keep homes looking and feeling new because they’re constructed with lasting, high-quality materials and innovative designs.
With leading brands including that include LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged advanced technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday ubiquitous products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, facebook.com/INVISTAglobal and twitter.com/INVISTA.