Like all of us, I learned from a young age to avoid failure. It’s hammered into our heads at home, at school, and in every kind of media. This fear of failure can affect everything we do—sometimes even steering us to avoid challenges, tough assignments, and experiences outside our comfort zones.
But if you look at some of the most successful people in any walk of life, you’ll find that they’re people who fearlessly face failure.
Walt Disney faced failure by starting a commercial arts company at 19 years old, teaching himself animation, and telling stories in ways people had never seen before. And he failed. His company was dissolved. His creations and employees were stolen out from under him. A lot of people would have given up. Walt responded by creating Mickey Mouse.
Sir James Dyson produced 5,127 prototypes to perfect the Dyson bagless vacuum.
Thomas Edison and Isaac Newton failed exponentially more than they succeeded yet proved that it only takes one great success to justify innumerable failures.
In marketing, we’re challenged every day to think outside the box. But if we’re avoiding failure, are we ever truly free to push the boundaries? If we really want to create groundbreaking marketing programs and engaging content, we have to accept that failure is an option.
It’s hard to swallow. But here are five ways failure can bring us to new levels of success:
While I hope you succeed at everything you do, I also hope that you accept the possibility of failure. It will help you take on bigger challenges, innovate more, and achieve greater accomplishments.
Just remember, failure is Brave.