CARVEL® ICE CREAM CAKES

An American icon available in homes across the country.

About Carvel Ice Cream Cakes: Started as a simple scoop shop, the Carvel brand has expanded from a regional favorite into a national name. With a variety of ice cream cakes available in supermarkets nationwide, Carvel is no longer just a special treat; it’s a delicious (and nostalgic) addition to special occasions and everyday celebrations alike.

Website Redesign: To move from a simple product page to a more immersive web experience, we designed the all-new ILoveIceCreamCakes.com to create a place for ice cream cake fans to find their favorite treats along with year-round savings and information about Carvel’s newest offerings. The new site has been instrumental in the launch of new branded cakes including PEANUTS and HELLO KITTY.

View Website

Social Media Showcase: By increasing Carvel’s presence on social media and on mobile devices, we increased awareness of the product to our shoppers while they were still going about their day, making Carvel a part of their after-work shopping list.

Promotional Materials: In-store and out-of-home collateral creates awareness during shopping trips, making visibility key. Focusing on specific products and occasions, we take advantage of different celebration seasons to make Carvel a year-round treat for our shoppers’ families.

Are you ready to explore BRAVE new ideas?

Let's get in touch